This week’s photography profile focuses on Joel Rhodin, an up-and-coming fashion photographer who is currently based out of Sweden. Rhodin got his start working with some of the most high-end fashion photographers in New York, giving him a chance to learn his trade and make contacts within the fashion industry while he assisted his more experienced bosses in capturing photos that graced the covers of many different fashion and popular magazines over his eight year stint.
Following that, he moved to Sweden where he began dialing in his own particular style of fashion photography. His work is constantly evolving but mixes crude, rough, and harsh with warm and beautiful in a very interesting and unique way. Most notable is the way he uses colors and muted backgrounds in his fashion shoots while switching easily to vivid backgrounds for his portrait work. So far, his work has been featured in advertisements for Burberry, H&M, Max Factor, Absolut Vodka, NK, Whyred, The Local Firm, L’Ecole National, Tiger of Sweden, MQ, Åhléns, Mini Rodini, Elle, Café, Plaza Magazine, Vogue Nippon, and Rodeo.
Rhodin is most definitely one to keep an eye on over the next few years. His work and signature style will no doubt have you wishing you kept some of his ads and covers further down the road.
— da Bird