Compact, Colorful, Fun.
With its streamlined silhouette and smoothly curved edges, the Canon PowerShot A480 has the compact sophistication and relaxed simplicity that make it a natural for beginners and everyone else who craves style and convenience. The 10.0-megapixel resolution and 3.3x optical zoom make it easy to capture the action in dazzling color and brilliant detail. The DIGIC III Image Processor keeps it all looking sharp. While a bright, bold 2.5-inch LCD makes shooting and playback a genuine pleasure.

New compact design - simple with smooth curved edges in 4 fun colors: Red, Blue, Silver and Black.
There's nobody else quite like you. So naturally, you demand a camera that is utterly you...like the Canon PowerShot A480. This camera makes getting what you want remarkably easy. Exquisitely compact, its design has smoothly curving edges. And it comes in four distinctive colors that let you tell the world who you really are. Express yourself as quietly or as boldly as you like. Simply take your pick from the stylish range of shades. There's a choice of Red, Blue, Silver or Black. Every color tells its own story and each creates a wonderful impression of you.

10.0-megapixel digital camera and 3.3x Optical Zoom make it a breeze to print large size images with clarity and detail.
With the PowerShot A480, dramatic, personal pictures have never been easier to shoot and share. This 10.0-megapixel camera lets you create impressive large photos of family and friends you'll be proud display. The high-resolution images taken by the PowerShot A480 can be enlarged up to 13" x 19". The PowerShot A480 has a 3.3x optical zoom lens (35mm film equivalent 37-122mm) that makes everything up close and unforgettable, and an advanced Optical Image Stabilizer that puts a moving subject in sharp focus.

DIGIC III Image Processor ensures sharp images and improved functionality.
With DIGIC III, your images boast superior quality, the camera operates at top efficiency and battery life is enhanced. What's more, DIGIC III enables Canon's Face Detection, Motion Detection Technologies and Red-eye Correction to give you better, more true-to-life people shots. Simply press the shutter button halfway down, and the camera automatically pinpoints the faces in the scene and chooses the ideal focus point. The camera controls exposure settings and flash to keep every face looking bright and natural. The camera also selects and sets the optimal exposure and ISO settings automatically to keep everything looking sharp and clear. Red-eye Correction can be handled in-camera. The Red-eye Correction during shooting uses the Face Detection Technology to recognize and remove red-eye from images as they're taken, before the file is written to the memory card. It's also possible to correct red-eye during image playback, using simple settings in the PowerShot A480's menu.

iSAPS Technology is an entirely original scene-recognition technology developed for digital cameras by Canon. Using an internal database of thousands of different photos, iSAPS works with the fast DIGIC III Image Processor to improve focus speed and accuracy, as well as exposure and white balance.

DIGIC III features Face Detection technologies, giving you the best possible results in any shooting situation. Face Detection AF/AE sets the focus point and exposure for the faces of your subjects. Face Detection FE adjusts the flash to correctly illuminate your subject to provide the best balance between your subject and the overall scene, eliminating the common problems of over and underexposed faces.

Face Detection WB means the camera concentrates upon faces when calculating white balance for the best possible skin tones. Face Select and Track lets you highlight one face among several in a scene, and the camera concentrates on that person, even as they move around the scene. Face Detection Technology is a powerful contributing factor in Canon's Motion Detection Technology.

Motion Detection Technology works in the background to instantly evaluate how fast your subject is moving. It automatically selects and sets the optimal exposure and ISO settings to keep everything looking sharp and clear. This feature provides higher ISOs when you need it for action-stopping shutter speeds. But when no movement is detected, it sets lower ISOs for excellent color and detail.

Life doesn't give you second chances to capture special times. That's why the PowerShot A480 features ISO 1600 setting that reduces the effects of camera shake and sharpens subjects in low-light situations, giving you greater shooting flexibility.

Red-eye Correction provides three options for removing red-eye from subjects in flash pictures.
1) Red-eye Correction during shooting actually identifies and corrects red-eye in human subjects as pictures are taken.
2) The PowerShot A480 can be set to automatically detect and correct red-eye during image playback.
3) You can manually locate any red eyes in a scene during image playback on the LCD screen, and command the camera to remove them.

With 15 Shooting Modes including 12 Special Scene Modes, you're ready for whatever shot comes your way.
When you're taking pictures, the only thing you want to think about is your subject. With the PowerShot A480, you can count on exact focus no matter where your subject is in the frame. You've got Shooting Modes including the Special Scene Mode that give you breathtaking, exhilarating pictures even when shooting conditions are tough.

High-quality 2.5-inch LCD for easy on-camera viewing.
The PowerShot A480's 2.5-inch LCD screen gives you the big picture, whether you're shooting, reviewing or showing off your images. This high-resolution screen offers a crisp, clear and bright picture. It also features Night Display for easy viewing in low light.

Uses 2 AA-size batteries for convenience anywhere you go.
Conveniently, you don't need to worry about running out or recharging of batteries. Since AA-size batteries can be purchased at any store, simply get new ones locally.