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Home  >  Point & Shoot Digital Cameras >  Item # E2SNDSCW710B (MFR# E2SNDSCW710B)
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DSCW710 16 MP 2.7-Inch LCD Digital Camera Black Kit
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Sony DSCW710 16 MP 2.7-Inch LCD Digital Camera Black Kit

Condition: Brand new, USA Warranty

Get everything you need to shoot fantastic 16.1MP photos and YouTube friendly 720p HD videos1 with this easy-to-use Sony Cyber-shot DSC-W710 digital camera. Ideal for everyday use, this pocket-sized shooter captures high-resolution images with gorgeous quality. Get close to far-off objects with 5x optical zoom perfect for travel and sports photography. Impress your friends with breathtaking panoramic pictures up to 360 degrees, and take advantage of built-in image stabilization technology for tack-sharp photos and blur-free HD videos1. What's more, you can edit your shots right from the camera with Beauty Effects - adjust skin tones, remove blemishes or even whiten teeth. Your subjects will love it.

16.1 Megapixel Plus 5x Zoom

A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19?) size, or crop your images and still come away with high resolution shots. The 5x zoom Sony lens helps you get much closer to your subjects.

720p AVI Movie Mode

In 720p AVI movie mode the camera shoots 1280 x 720 high definition movies at 30 fps.1 Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTube.

Picture Effect for more expressive photos

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes.

Beauty Effects

Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.

Advanced Flash illuminates distant subjects

Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.

Sweep Panorama mode (up to 360 degrees)

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360 degrees full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot Image Stabilization

SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

2.7" (230K dots) Clear Photo LCD display

Generous 2.7" (230K dots) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.


Camera Type

  • Compact zoom digital camera

Imaging Sensor

  • Imaging Sensor : 1/2.3" Super HAD CCD Sensor
  • Pixel Gross : 16.4MP
  • Effective Picture Resolution : 16.1MP


  • Lens Type : Sony
  • Aperture : f 3.2-6.5
  • Optical Zoom : 5x
  • Digital Zoom : 20x
  • Smart Zoom Technology : 10M: Approx.6.3x /5M: Approx.8.8x / VGA: Approx.36x / 2M: (16:9) Approx12x)
  • Focal Length (35mm equivalent) : Still 16:9: 30-150mm / Still 4:3: 28-140mm /Movie 4:3: 28-140mm
  • Minimum Focus Distance : iAuto:AF(W:Approx.10cm(0.33') to Infinity, T:Approx.100cm(3.28') to Infinity) / Program Auto:AF(W:Approx.10cm(0.33') to Infinity, T:Approx.100cm(3.28') to Infinity)

Exposure System

  • Metering Modes : Multi Pattern / Center Weighted / Spot
  • Exposure Compensation : Plus / Minus 2.0EV, 1 / 3EV step
  • Scene Mode(s) : High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene / Gourmet / Beach / Snow /Pet mode
  • ISO : Auto / 100 / 200 / 400 / 800 / 1600 / 3200
  • White Balance Mode : Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash

Focus Control

  • AF Modes : Multi Point AF / Center Weighted AF / Tracking Focus / Face Tracking Focus
  • AF Illuminator : Auto / Off


  • Media Type : optional "Memory Stick Duo" (No movie recording), optional "Memory Stick PRO Duo" (Mark 2 only for movie recording), optional "Memory Stick PRO-HG Duo", optional SD Memory Card (Class 4 or higher), optional SDHC Memory Card (Class 4 or higher)
  • Still Image Mode : JPEG
  • Still Image Max Effective Resolution : Approx. 16.1 Megapixels
  • Still Image Size 16:9 : 16:9mode:12M(4,608 x 2,592) / 2M(1,920 x 1,080)
  • Still Image Size 4:3 : 4:3mode:16M(4,608 x 3,456) / 10M(3,648 x 2,736) / 5M(2,592 x 1,944) / VGA
  • Panorama Still Image Size : 360(11,520 x 1,080) / Wide(7,152 x 1,080/4,912 x 1,920) / Standard(4,912 x 1,080/3,424 x 1,920)
  • Video Format : AVI(Motion JPEG)
  • Video Mode : 1280x720(1,280x720/30fps) / VGA(640x480/30fps) / QVGA(320x240/30fps)
  • Microphone/Speaker : Mono/mono


  • Flash Modes : Auto / Flash On / Long Flash / Slow Synchro / Flash Off / Advanced Flash
  • Flash Coverage : ISO Auto: Approx.0.5m - 2.7m(Approx. 1 ft. 7 3/4 in. to 8 ft. 10 1/8 in.)(W) / Approx.0.5m - 1.2 m( 1 ft. 7 3/4 in. to 3 ft. 11 in.)(T), ISO3200: up to Approx.5.5 m(Approx.18 ft.)(W) / Approx.2.5 m(8 ft. 2 in.)(T)

Convenience Features

  • Red-Eye Reduction : Auto / On / Off
  • Erase/Protect : Erase: Single / Select / Folder, Protect: Single / Select
  • Power Save Mode : Standard / Max / Off

LCD Display

  • LCD Type : 2.7" Clear Photo LCD (230K dots)
  • Brightness Control : 5 (Bright) / 4 / 3 / 2 / 1 (Dark)
  • Grid Display : Yes (Off / On)


  • Memory Card Slot : MS Duo and SD/SDHC compatible
  • SD Output : Composite
  • USB Port(s) : Multi (AV/USB), Hi-Speed USB (USB2.0)

Drive System

  • Self-timer : Off / 10sec. / 2sec. / portrait1 / portrait2
  • Shutter Speeds : iAuto (2" - 1/2000) / Program Auto (2" - 1/2000)
  • Burst Mode : Approx 1 fps at 16.1MP (Maximum 100 shots)

Advanced Features

  • Sweep Panorama : Sweep Panorama / Sweep Panorama (360)
  • Face Detection : 8 Faces
  • Smile Shutter technology : Yes
  • Image Stabilization : SteadyShot Image Stabilization
  • In-Camera Editing : Trimming / Red Eye Correction / Unsharp Masking
  • Intelligent Auto : Yes
  • Tracking Focus : Off / Auto
  • Priority Setting (for Face Detection) : (Auto / off)
  • Picture Effects : Toy camera / Pop Color / Partial color / Soft High-key

Weights and Measurements

  • Dimensions (Approx.) : W x H x D: 3 7/8" x 2 1/4" x 13/16" (97mm x 55.1mm x 20mm)
  • Weight (Approx.) : 4.0 oz. (114g)
  • Weight(Approx) (Main unit only) : 3.5 oz. (98g)

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Sony DSCW710 16 MP 2.7-Inch LCD Digital Camera Black Kit

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