The Joy of Photography - Take Your Passion for Photography to the Next Level
Since the age of film photography, the history of FUJIFILM has paralleled the path of the professional photographer. Our story is the endless pursuit of unparalleled photographic expression, and the X series was born. What is the meaning of a camera or photos in your life? Now you can hold the answer to explore the depths these questions. FUJIFILM X. It is the promise of unprecedented photographic pleasure.
Pursuit of Image Quality - Commitment to Uncompromising Image Quality
The high-quality FUJINON lens, the larger sensor, and the processor - each device is the product of our commitment to uncompromising quality in every detail. Each exploits the full potential of the other, achieving an optimum balance that enhances their total performance. This is the FUJIFILM way - a development approach that has produced breakthrough after breakthrough in image quality. FUJIFILM X. It is the promise of ultimate image quality.
Exploration of New Angles on Photography - Subject Through the Viewfinder
Experience photography with the viewfinder that incorporates the cutting edge of FUJIFILM technology! Through the viewfinder, your eye finds the freedom to compose your shot in a wide field of view and the luxury of a bright, clear view of the scene. Here is the pleasure of focusing on your subject, and the endless fascination of exploring the scene from every angle. FUJIFILM X Series. It is the promise of discovery of a new world through the viewfinder.
Quality & Operability - The Joy of Sharing Every Moment with Your Camera
The tactile pleasure whenever you hold it and operate the controls. The delight of its styling with a timeless attraction. Your growing attachment to this instrument every time you venture out together. These are qualities that cannot be measured, and the difference is the passion and experience of FUJIFILM. FUJIFILM X. It is the promise of a camera that transcends the definition of a photographic instrument and opens your senses to a world of possibilities.
Large APS-C X-Trans CMOS II Sensor
OLPF-less architecture and the original pixel array are the keys to resolution rivaling a full-size sensor. Also the unique integration of phase detection pixels in the array contributes to the dramatic leap in AF speed.
Leading the way to the ultimate image quality. APS-C 16M X-Trans CMOS II Sensor & EXR Processor II
The extreme resolution of FUJIFILM's bespoke APS-C 16M X-Trans CMOS II sensor with OLPF-less architecture. The clarity of the signal achieved by the optimization of every aspect of its processing circuitry. The enhanced image quality produced by the powerful EXR Processor II.
Advanced technology transfers the power of the lens into true-to-life photos.
X-Trans CMOS II incorporates an original color filter array with a highly random pattern, eliminating the need for an optical low-pass filter (OLPF). These filters are used in conventional systems to inhibit moire at the expense of resolution. The X-Trans CMOS II array lets the sensor capture unfiltered light from the lens, achieving an unprecedented level of resolution.
In addition, utilizing the enhanced performance of the EXR Processor II, Lens Modulation Optimizer (LMO) factors are calculated to compensate for aberrations and diffraction blur that occur when light passes through the lens and then are applied to produce images with amazing sharpness.
Setting new standards in low noise performance - X-Trans CMOS II Sensor & EXR Processor II
In the X-Trans CMOS II sensor, the optimized circuits elevate the S/N ratio and produce a clean signal that is enhanced by the powerful new EXR Processor II for a further increase in image quality. The original signal processing of the X-Trans array featuring advanced noise separation technology combines with a newly developed noise reduction process that exploits the color differential to suppress chromatic blur, resulting in image quality far beyond its sensor size.
Intelligent Hybrid Auto Focus - Auto-switching between phase detection and contrast AF. Intelligent Hybrid AF brings your scene into focus in only 0.08 sec*.
Equipped with both the super fast phase detection AF system, and contrast AF for accurate focusing in dark scenes, Intelligent Hybrid AF instantly switches to the optimal focusing system. Applying the fastest algorithm depending on the subject and scene, Intelligent Hybrid AF can bring your subject into focus in the blink of an eye - only 0.08 sec*. at its fastest speed so those priceless moments will never escape your lens.
EXR Processor II - Double the processing speed of the previous generation
The image processing power of the newly developed EXR Processor II not only produces images with increased resolution and higher quality at higher speeds, but also accelerates operational responses. Adoption of a dual CPU and increased clock frequency elevate performance to about twice the processing speed of the previous generation processor**. These improvements also speed up operation, reducing start-up time to only approx. 0.5 sec***. Working in tandem with the high-speed signal readout of the X-Trans CMOS II sensor, the processor reduces the shooting interval to 0.5sec, and raises the maximum continuous shooting speed to 6fps.
High-Speed Continuous Shooting
Maximum High-Speed Continuous Shooting Speed of 6.0fps (max. 31 frames*4) Shoot at a maximum burst speed of 6 frames per second at full 16-megapixel resolution to capture a series of exposures of moving subjects and other challenging photographic scenes and later select the best shot.
High Performance Mode
From instantaneous autofocusing in as fast as 0.08 sec*. to faster start-up, you can maximize the performance of the FUJIFILM X100S to its limits. Also after turning OFF the power, the FUJIFILM X100S enters a "sleep" mode (for a maximum of 24 minutes). Turn ON the power during this time, and the FUJIFILM X100S "wakes up" instantly, reducing the normal start-up time from about 0.9 sec. to approx. 0.5 sec. ready for you to frame and capture the moment.
* Fujifilm research as of November 2012 based on CIPA guidelines and conducted in "High Performance" mode.** Compared with the EXR Processor Pro.*** High Performance Mode*4 Max. number of frames can be shot in JPEG setting
There's an indescribable pleasure that peering through a viewfinder provides. And now Fujifilm have taken this further with the launch of the newly developed Hybrid Viewfinder. Whether you're framing your shot through the Optical Viewfinder (OVF), or Electronic Viewfinder (EVF), your eye will not only see the subject and scene, but also a range of shooting data projected by an integrated high-definition LCD panel. This perfect marriage of intuitive analog operation and state-of-the-art digital functionality gives birth to the discovery of new dimensions of enjoyment behind the lens of the ultimate compact.
Instantly Switch between OVF and EVF
When you want to view the subject with maximum clarity or keep shutter time lag to a minimum, the Optical Viewfinder (OVF) impresses with stunning optical quality. For confirmation of focus, exposure, white balance and depth of field while shooting the scene, just move the lever to Electronic Viewfinder (EVF). According to the demands of the shooting conditions and your creative inspiration, the FUJIFILM X100S empowers you with the capability to switch between two viewfinders.
Vivid Frame and Text Data Display Projected from the Built-in LCD
Using a conventional "bright frame" optical viewfinder configuration as a base, the FUJIFILM X100S has an integrated 2,360K-dot LCD panel to display shooting information. Compared with a conventional display that uses an illuminating window to bring in external light, this hybrid approach produces a crisply defined bright frame and sharp easy-to-read text information.
Reverse Galilean Optical Clarity
Offering a comfortable horizontal apparent field of view (approx. 26 degrees), the viewfinder 0.5x magnification is ideal for lens with a 35mm focal length (35mm format equivalent). Adoption of a high-precision prism, high-refractive glass and Super EBC coating, enhance enjoyment of a bright, clear optical image with minimal aberrations.
Amazing Clarity in both OVF and EVF
The unique viewfinder shutter controls the entry of light from the optical viewfinder. When it is open, your eye sees the precise clarity of an optical image. When it is closed, the sharp definition of the Live View projected from the LCD panel is displayed.
When you bring the camera to your eye, the viewfinder can sense it and will switch automatically to viewfinder mode. Then when you lower the camera the display switches to the LCD on the back of the camera. Alternatively you can select to always display images on the LCD or to always use the Viewfinder depending on your preferences.
Built-in Diopter Adjustment
You can easily change viewfinder focus setting from -2 to +1m-1 (dpt) via the dial located next to the viewfinder.
Eyepiece Supports Viewing by Eyeglass Wearers
By setting a relatively high eye point (distance between the eyepiece and the naked eye) of about 15mm, the design facilitates natural and comfortable viewing even by glasses wearers.
Optical Viewfinder (OVF) - Optical Image Clarity & Rich Information Display
Framing shots with the sharply defined bright frame projected by the LCD panel is a real pleasure. In addition, the freedom to customize the information displayed in the viewfinder lets you confirm key settings while you enjoy framing your shots.
Automatically Adjust Frame and Information Display Brightness
Automatically adjusting multiple levels of display brightness according to ambient light conditions, the newly developed Hybrid Viewfinder delivers the crystal clarity of the optical image while optimizing the brightness of frame and information display for comfortable framing of every shot.
Power Control System: OVF Power Save Mode
If you turn this mode on when using the optical viewfinder, the power saving system is activated, doubling the maximum number of images per full charge from 330* in normal operation. It is ideal for getting the most out of your battery capacity and getting a few more valuable shots out of your charge.
* Maximum shots from a fully charged NP-95 lithium battery pack, based on the CIPA test standard.
Electronic Viewfinder (EVF) - 100% Coverage 2,360K-dot of High Definition Quality
When using the EVF, you will enjoy 100% coverage on a sharp image display delivered by a 0.48-inch high-definition LCD delivering 2,360K-dot of resolution. From precision framing of macro shots with "Live View" to quick post-shot reviewing of your results, the EVF is ready with its vividly accurate display whenever you need it.
Manual Focusing - "Digital Split Image", the world's first manual focus system** to exploit the power of phase detection pixels.
Tapping the power of the phase detection pixels integrated in the X-Trans CMOS II sensor, Digital Split Image helps you manually focus your shot with greater precision. While checking the split image displayed in the LCD monitor or EVF, you can manually adjust for pinpoint focus, especially helpful when working with an open aperture or macro shooting.
Focus Peak Highlight For pinpoint manual focusing
When manually adjusting focus, this function highlights high contrast areas of your subject for smoother and more accurate focusing.
Manual Focusing - Exactly the focus that you want
In the viewfinder, the distance index bar is displayed together with the depth of field scale and aperture value, providing helpful guides for focusing. For pinpoint precision in manual focus mode, just press the Command Dial and confirm sharpness with a 4x zoom view of the focus point. And at a touch of the AE/AF Lock button, you activate the built-in Focus Aid function for automatic focusing of the subject in the focus frame.
23mm F2 Single Focal Length Lens
The best image quality without compromise, packed into a slim compact body that you want to take everywhere with you... These were the aims when the FUJIFILM X100S was being developed. And they have been achieved through the incorporation of a newly developed, non-interchangeable, non-collapsible, fixed focal length lens. While featuring the generous brightness of a maximum F2 aperture, the large-diameter rear lens group is integrated into the body for an ultra-slim profile. In addition, the optimization of the sensor for this special lens fully exploits the advantage of a fixed focal length lens for superior edge-to-edge image quality.
Optical Design with a Priority on Performance
The simple all-glass lens configuration (6 groups/8 elements) is designed around a single high-performance double-sided aspheric lens. Uncompromising image quality is assured by the application of multi-layer HTC-EBC(High Transmittance Electoron Beam Coating) coating and other technologies. The result is perfectly balanced optical excellence promising low aberrations, sharp resolution and faithful color reproduction.
Double sided aspherical lens
The use of an aspheric lens increases the freedom in lens design; however, it does not necessarily lead to the development of a good lens. For the FUJIFILM X100S, spherical lens elements are used as much as possible, and one double-sided aspheric lens made by a glass molding process has been adopted as the most effective element for delivering maximum performance.
Super EBC - Aiming for High Quality Images
All the lens elements used in the FUJIFILM X100S have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality.
Capture superb "Bokeh" effects with the 9-blade aperture diaphragm
Providing a circular opening at the largest aperture, the 9-blade aperture diaphragm lets you capture pleasingly defocused background effects. Even with a slightly wide angle, the background is softly out of focus while the foreground is sharply defined.
The Built-in ND Filter
Equivalent to 3 f-stops, the ND filter in the FUJIFILM X100S lens reduces the amount of light to 1/8. In situations where the light is very strong but you want to shoot at a slow shutter speed or do not desire to close the aperture, the built-in ND filter captures the flow of water or flowers swaying in the breeze in bright sunlight or professional portraits with a beautiful defocused background.
The FUJIFILM X100S lets you bring the edge of the lens as close as 10cm from your subject. Outstanding shooting range and exceptional performance in a variety of scenes set this lens apart.
Wide Conversion Lens* Broadening the scope of FUJIFILM X100S expression is as simple as adding this lens!
Specifically designed to seamlessly unite with the look and feel of the FUJIFILM X100S lens without impacting on its exceptional performance, the Wide Conversion Lens expands the angle of view from the original 35mm** to 28mm**. Landscapes become more dynamic and the depth of wide macro shots will amaze. Its very light weight of 140g and compact design let you explore a wider range of expression without sacrificing the excellent portability of the FUJIFILM X100S.
* Sold separately** 35mm format equivalent
The design of the FUJIFILM X100S prioritizes "photographing"
The FUJIFILM X100S employs numbered dials for aperture, shutter speed and exposure compensation and is equipped with a viewfinder that allows you to select your composition. The design of the FUJIFILM X100S resembles the cameras of the film age, and there is wisdom that has been passed down behind it. This gives the FUJIFILM X100S commonality that transcends the ages. The FUJIFILM X100S is designed to enable you to "quickly" capture that moment you wish to document.
The exceptional performance of the lens, viewfinder and rich functionality are all packaged into a compact body that fits comfortably in the palm of your hand.
Precision-milled Metal Ring and Dials
Featuring high precision parts including the aperture ring, shutter speed dial and exposure compensation dial which are all milled from solid metal with exacting measurements.
Die-cast Magnesium Top and Base
Made from strong, yet lightweight, die-cast magnesium, the FUJIFILM X100S's top and base are not only essential components, but also create an air of solid authority and enhance the feel of the product and your pride of ownership.
Leather-like Finish Delivers a Quality Look and Durability
Compared with real leather, synthetic leather is the practical choice that promises resistance to the elements and higher durability.
Satisfying Shutter Sensation
You can even choose from 4 shutter sounds: "Mirror Up", "Focal Plane", "Lens Shutter" or "Silent".
Metal Lens cap
Coordinating with the texture of FUJIFILM X100S's metal body, the aluminum lens cap looks the part and fits snugly thanks to its fabric liner attached to its step-machined inner surface.
Q (Quick Menu) Button - Fast Shortcut to Shooting Menu Settings
Press the Q (Quick Menu) button and skip directly to a choice of ISO sensitivity, Film Simulation and other frequently used shooting menus. Then just use the selector button and the main or sub command dial to choose a menu and make settings even while shooting.
"Made in Japan" - the Mark of Premium Quality
Each and every part of this camera is the product of high precision engineering and the highest quality standards.
High Performance LCD Monitor
2.8-inch, 460K-dot LCD with High Contrast, High Brightness and the convenience of a Wide Viewing Angle On the LCD, you can view the same image displayed in the electronic viewfinder. You can also switch it to show a simple shooting data display.
Film Simulation Mode - Replicate FUJIFILM's acclaimed color reversal photo films with Film Simulation.
Just like choosing the ideal film for your creative direction, this powerful mode lets you simulate the film color and tonal qualities of FUJIFILM's acclaimed color reversal films: the natural look of PROVIA, the dramatic tonality and vivid colors of Velvia, and the soft tones and beautiful skin color reproduction of ASTIA. Faithfully reproducing Fujichrome color quality loved by professional photographers, Film Simulation transforms your vision into masterpieces of color expression. You can also replicate the timeless beauty of monochrome film photography with a selection of monochrome filters.
Enjoy the exceptional definition of Full HD Movie Shooting!
Full HD Movie (1920 x 1080) mode offers 60fps for smoother capture of the action in full high definition detail. Shooting movies at the high bit-rate 36Mbps results in enhanced image quality and clarity that reveals every detail from individual leaves in the trees to subtle changes in facial expression. You can also take advantage of Monochrome and the vivid color expression of other Film Simulation modes, and exploit the brightness of the lens to shoot movies with a stunning "bokeh" effect.
Intelligent Hybrid AF also keeps you focused on your movie.
Automatically switching between phase detection AF and contrast AF depending on the scene, the Intelligent Hybrid AF also demonstrates high-speed and high precision autofocusing performance in movie shooting.
Artistic photography made fun and simple. Advanced Filters
Featuring a choice of 8 artistic effects, FUJIFILM's Advanced Filters make it easy to transform your photo into a work of art. Before you press the shutter, you can preview the effect on the LCD monitor. Manual control of the filters also lets you fine-tune brightness.
Add a New Dimension to Photographic Expression with Multiple Exposure
Just select Multiple Exposure mode and take your first shot using either OVF or EVF. While viewing it on the LCD screen, you can frame and shoot the second exposure. This ability to precisely position and focus the second shot lets you not only 'see' how the finished Multiplex Exposure image will look, but also explore other creative photographic possibilities.
RAW PHOTOGRAPHY - 14-bit RAW Shooting
Capture Richer Tonality - The high precision 14-bit RAW data format lets you record moments with richer tonality and captures more detail.
In-camera RAW Converter
The FUJIFILM X100S's built-in RAW data converter lets you view and edit your results without the need for your PC. The conversion of RAW data not only takes into account exposure compensation, white balance and other in-camera image quality control settings, but also lets the user apply Film Simulation modes in the converter mode.
Special FUJIFILM X100S RAW Conversion Software Included
For the management, viewing and conversion of RAW image data on your PC, you will find a special FUJIFILM X100S version of the powerful and easy-to-use RAW conversion software powered by SILKYPIX included in your camera box.
Exposure Control - At a glance you know your current Aperture and Shutter settings without powering up.
When you hold the camera for a shot, your left hand naturally controls the Aperture Ring and your right comfortably finds the Shutter Speed Dial. Everything is ideally positioned so you can concentrate on composing your shot. You are in complete control with a choice of aperture priority AE, shutter speed priority AE, program AE and manual exposure control.
Adjust directly with Exposure Compensation Dial
For photographers who always want access to detailed exposure control, the Exposure Compensation Dial is positioned in easy reach of your right thumb for smooth ?2EV adjustment in 1/3EV steps without taking your eye from the viewfinder.
"T" (Time) & "B" (Bulb) Long Exposure Modes
Turn the shutter speed dial to "T", set a time between 1/2 and 30 seconds (1/3EV steps), and the countdown begins. In "B" mode, you can keep the shutter open for a maximum of 60 minutes.
Easy-to-use AE/AF Lock button
With a touch of the special AE/AF Lock button on the back of the camera body, you can lock both exposure and focus for the subject. Using the setup menu, you can also set the button to lock only AE or AF.
Selectable Metering modes
From a choice of "MULTI" metering for accurate response to a variety of lighting conditions, "SPOT" metering for precise reading of approximately 2% of image area in the center of the screen, and "AVERAGE" metering for an average exposure setting for the entire scene, you can swiftly select the best metering for your shot.
Focus Mode selector (AF-S, AF-C and MF)
The focus mode selector on the side of the camera lets your fingers smoothly find and switch between AF-S (Single AF), AF-C (Continuous AF) and MF (Manual) while looking through the viewfinder.
Selectable AF with a 49- point Metering Matrix
Within the screen, the auto focus area is divided into a 49-point matrix. AF accurately and swiftly recognizes the primary subject and brings it into crystal clear focus, and also lets you freely select the position of the AF frame. You can also change the AF frame size and pinpoint the focusing.
0.01-sec. Shutter Time Lag
The shutter time lag is only 0.01 sec., so you can capture the precise instant you wish to and enjoy a comfortable shooting experience.
AF Assist Lamp for Low-Light Scenes
In low light settings when even the subject is hard to see through the viewfinder, the AF Assist Lamp illuminates the subject and assists Auto Focus.
White Balance Setting
Compensate for the color of different light sources with a choice of 9 white balance presets in addition to Auto White Balance. You can also make custom white balance settings using a gray card or other surface, or by selecting the optimum color temperature (Kelvin value).
Precise White Balance Setting
Fine tune white balance by adjusting R (red) - Cy (cyan) and B (blue) - Ye (yellow) in 9 steps. You can make adjustments and confirm their effect on the actual image during shooting. With this powerful setting, you can adjust individual white balance parameters, tweak settings for the more accurate correction of white balance or explore the creative effects that can be achieved with filters.
ISO Sensitivity - ISO100-25600 Sensitivity setting range
Select from the broad sensitivity range of ISO100-25600 for shooting at full 16-megapixel resolution The FUJIFILM X100S also lets you set the AUTO ISO range (up to ISO6400) and the shutter speed limit. For quick access to ISO settings, you can assign this function to the Fn or Q Button.
Image Quality Control - Color, Tone & Sharpness Adjustment
Fine-tune image quality with "color" for color saturation adjustment, "HIGHLIGHT TONE" and "SHADOW TONE" for tweaking contrast in highlights and shadows, and "SHARPNESS" to stress or soften image outlines. With this built-in detailed image quality control, you can produce an image that precisely matches your creative objectives.
2 color Space Types
Select either sRGB for a standard range of color reproduction on general displays or Adobe RGB for its broader color rendition depending on how you intend to output and use the image.
Noise Reduction Control
Choose from 5 different levels of noise reduction depending on whether your priority is the crispness of resolution or keeping noise reduction to a minimum, and explore the capability to tune sensitivity-related textural quality when shooting high-sensitivity scenes.
Powerful Built-in Auto Bracketing Functions
Empowering you with a choice of 4 different auto bracketing functions (AE, ISO Sensitivity, Dynamic Range and Film Simulation), the FUJIFILM X100S lets you experience the wide world of photographic expression.
Motion Panorama - Shoot panoramic shots and show them in stunning large-size prints.
As you sweep the camera across the scene, the FUJIFILM X100S captures multiple images and seamlessly stitches them together into a single panoramic photo. Even when enlarged to an A3-size print, there is virtually no loss of resolution. Holding the camera horizontally or vertically, Motion Panorama lets you shoot 120 degree or 180 degree views.
Super Intelligent Flash
Adopting Fujifilm's original TTL automatic flash control technology, the built-in high-precision flash system is ready to supplement lighting when shooting small items or capturing special occasions indoors and other low-light scenes. When even more light is required or shooting with the lens hood attached, you can use a separately sold TTL flash.
Previously shown in the menu screen, the total number of shutter releases is now displayed as a counter that shows every 100 shots.
* The count is also incremented each time the camera is turned off, playback mode is selected, or the optical viewfinder is activated
Swift Menu Page Selection and Scroll-free Navigation Within Each Page
In the Shooting and Playback menus, functions are organized into tabbed single-page screens for fast selection and setting. Just select a tab and find the item in the displayed list without scrolling.
Eye-Fi Card Compatibility - Wireless Photo Storage in Your Personal Computer!
The FUJIFILM X100S supports Eye-Fi SD memory cards with built-in WiFi for easy wireless transfer of image data to your personal computer. As you shoot, your photos can be swiftly uploaded and stored on your personal computer.
Self Timer (2 or 10 seconds)
Use the menu to select the Self Timer function. It is not only great for group photos, but also comes in handy in macro photography and low exposure shots when you want to avoid blur caused by manual shutter release.