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New Releases

New Releases

Are you a beginning photographer taking photos of your family, friends and vacations? Do you spend your weekends shooting weddings and special events to supplement your full time career? Or are you a full-time professional photographer with a client base that keeps you busy 365 days a year? Whatever your interest is in the world of photography, no doubt you’re always on the search for the latest and greatest in photography gear. Check out these new releases that you won’t be able to resist.

New Release Nikon Lens for Z-Mount

Are you the proud owner of a Nikon Z mirrorless camera? If so, you’re going to want to get your hands on the new Nikon NIKKOR Z 14-24mm f/2.8 S Full Frame Wide Zoom Lens for Z Mount Mirrorless from This fast ultra-ultrawide zoom is just what you need when shooting handheld in low light. This lens also offers improved depth of field control. Weighing in 35% lighter than the AF-S NIKKOR 14-24mm f/2.8, this new release is the shortest and lightest full-frame zoom lens of its kind. The lens design allows you to attach multiple filter types so you can capture epic landscapes under numerous lighting conditions. The new release 14-24mm lens is the perfect lens to use when you want to capture the stars at night. With the 14-24mm’s Nano Crystal Coat and anti-reflective ARNEO Coat, your worries of flare, ghosting and coma can be laid to rest. With its wide-angle views, the new release from Nikon opens up a world of possibilities for recording video, photographing landscapes, night skies, architecture and more.

New Camera Releases

The Compact Sony a7C

Are you in search of a small and lightweight full frame camera? Maybe you’re wanting to step up to the quality images you get from a full frame mirrorless camera. Or you’re just finally ready to become an interchangeable lens camera owner. Wherever you find yourself along the camera-owner spectrum, Sony is about to release the camera of your dreams. The Sony a7C Full Frame Mirrorless 24.2MP Compact Alpha Camera from is Sony’s smallest full frame interchangeable lens camera. Imagine merging the Sony A7 III and the A6600 to give you the full frame sensor of the A7 mirrorless cameras but the compact body style of the A6000 cameras? The addition of the flip-out screen with a much wider range of movement, and the available retracting 28-60mm kit lens are nice touches as well. The a7C is capable of capturing 115 raw files in a burst before slowing down. That’s 3-4 times more than most cameras. The convenience of the a7C’s small size makes it the perfect choice as a travel photography camera. Great for your family trips to the mountains this fall!

New Camera Releases

Sony’s New External Flash

If you’re going compact and adding Sony’s newest a7C mirrorless camera to your gear, why not go ahead and add Sony’s newest pocket sized external flash? The Sony HVL-F28RM External Compact Flash w/ Radio Remote Control is the perfect addition to your Sony mirrorless cameras, including the new a7C. Use as a single flash up to 115 feet away, or with up to 15 flashes. The HVL-F28RM with its head that tilts from 0-120 degrees, is perfect for bounce flashing when you want to soften the light before it hits your subject. No need to worry about missing the perfect shot because this new release can continuously fire up to 40 flashes at 10 flashes per second! This portable new release external flash is ready for your fall travels with its dust and moisture-resistant construction.

New Camera Releases

New Release Fujifilm Prime Lens

Do you find yourself searching for the perfect portrait lens? Well, your search finally ends here. The new release Fujifilm FUJINON XF 50mm Prime Lens is the first autofocus lens with a maximum aperture of F1.0. It’s the largest specifically designed for mirrorless cameras. This will help you achieve professional looking, smooth bokeh portraits. From low-light images to freezing movement with fast shutter speeds, the numerous options on the wide, maximum aperture new release XF50mm lens make this a very versatile lens to keep in your camera bag. The weather resistance of the new release XF 50mm lens alleviates any concerns you’ll have about taking it along on your travels.

New Camera Releases

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