FUJIFILM X-S10

Your style. Our color

A compact mirrorless camera body that’s packed with cutting-edge technologies to bring out your best as a photographer. The portability and power of this camera will let you connect with your subjects like never before. FUJIFILM X-S10 helps unleash your creativity to its fullest extent.

The world unfolds before the photographer’s eye.

There are moments of overwhelming beauty when your heart is moved without thinking.

When these emotions combine with Fujifilm’s color science, photographers can discover new possibilities.

A world only you can envision.

Stories only you can share.

Find your style and new motivation in breathtaking color.

A Camera that Expresses Your Mood

Great photos evoke deep emotions. Fix your eyes on the subject, envision the story you want to tell, and use this tool to create with meaning.

Highlights:

• Compact and lightweight body with new in-body image stabilization and accurate AF that attains focus in as fast as 0.02 seconds

• Excellent operability and proprietary color reproduction to achieve superior image

• Full-fledged video production with smooth 4K video in rich colors

Product Details:

In its compact and lightweight body, the X-S10 features the newly-developed up to 6.0-stops of five-axis image stabilization mechanism*, fast and accurate AF system that attains focus in as fast as 0.02 seconds, a large grip that makes it stable to hold the camera, and the high-performance auto-shooting function. The X-S10 is a mirrorless digital camera that sports X Series' advanced shooting functionality, while making it easier to take premium quality image.

The X-S10 is a mirrorless digital camera that features the five-axis six-stop image stabilization mechanism in its compact and lightweight body of just 465g**. It is equipped with the back-illuminated 26.1MP sensor “X-Trans™ CMOS 4”*** and the high-speed image processing engine “X-Processor 4,” both featured in the X Series' flagship model, “FUJIFILM X-T4”, to achieve accurate and high-speed AF performance in as fast as 0.02 seconds. The X-S10 also offers excellent operability and ease of use, thanks to its large grip for hand-held stability and the rear LCD monitor with the vari-angle structure. Users can take beautiful pictures easily using the advanced “AUTO/SP (Scene Position) mode, which automatically selects optimum settings according to scenes. The camera also offers advanced video performance, capable of recording smooth 4K/30P video in rich colors and high-speed Full-HD video at 240fps.

*Offering 6.0-stop stabilization when used with 20 of the existing interchangeable lenses (XF/XC lenses) for the X Series

**Including the supplied battery and a memory card

***X-Trans is a trademark or registered trademark of FUJIFILM Corporation.

A compact and lightweight body that features a new image stabilization mechanism as well as fast and accurate AF function

The X-S10 features newly-developed in-body image stabilization (IBIS) mechanism. By using new materials and optimizing the layout of the components, the IBIS unit in the X-S10 is 30% smaller and lighter*4 than that found in the X-T4. The unit is complimented with a shock absorbing mechanism that effectively controls vibrations when the shutter is released. Also, it features a sensor capable of detecting fine movements to deliver up to 6.0-stops of five-axis and image stabilization, creating sharp and well-resolved images in a wide variety of situations.

Despite its compact and lightweight body, weighing just 465g, the X-S10 is equipped with the back-illuminated 26.1MP “X-Trans™ CMOS 4” sensor that has phase detection pixels across the surface as well as the high-speed image processing engine “X-Processor 4” to achieve accurate and high-speed AF performance as fast as 0.02 seconds and exceptional portability.

The X-S10 has high-performance tracking AF, which maintains accurate focus on a subject that is moving toward and even moving away from the camera. Its superior Face / Eye AF function makes portrait photography easy. The X-S10 realizes fast and accurate autofocus even in near-darkness conditions with the luminance level of -7.0EV*5. An accurate focus is attained even with limited light including nightscapes.

In the mechanical shutter mode, the X-S10 can shoot continuously at 8fps. In the electronic shutter mode, it delivers blackout-free burst shooting*6 at 30fps, ensuring to capture decisive photo opportunities.

*4Comparison in bulk and weight.

*5The luminance limit of -7EV is achieved when the camera is mounted with the FUJINON Lens XF50mmF1.0 R WR.

*6High-speed continuous shooting free from blackout, in which the viewfinder blacks out, causing the photographer to lose sight of a photo subject.

Exceptional operability for ease of use

The use of lightweight and highly-robust magnesium-alloy grip makes the camera very stable to hold, reducing physical strain when shooting with a large lens such as telephoto zoom. The Mode Dial on the top panel has customizable positions C1 - C4, to which users can assign image quality, focusing and shooting settings. User-defined presets can be accessed quickly for smooth shooting.

The monitor has the vari-angle structure. Users can compose a frame easily with their inspiration even when shooting a self-portrait.

The Live View setting of viewfinder can be selected from three boost modes. According to shooting scenes and subjects, users can choose from the Low Light Priority mode which allows one to see the subject clearly even when shooting in low light, Resolution Priority mode which displays the subject in fine detail, or Frame Rate Priority mode which shows the motion of a subject smoothly.*7

*7The Live View setting of the rear LCD monitor can be selected between the Low Light Priority mode and the Resolution Priority mode.

Exceptional image quality with Film Simulation for versatile color presentation

The X-S10 features a total of 18 Film Simulation modes including the vivid and high-contrast “Velvia” and high-contrast yet low-saturation “ETERNA Bleach Bypass” which produces impressive atmosphere. The camera provides a detailed description of characteristics and optimal applications for each of the Film Simulation modes, so that even the first-time users of Fujifilm's digital cameras can utilize the proprietary color reproduction with ease.

The algorithm has been updated for the “AUTO/SP (Scene Position)” mode, which automatically adjusts shooting settings to suit a given scene. It automatically applies settings such as “Color Chrome Effect (Blue),” “Clarity” and “Dynamic Range Priority” to produce landscape images of greater saturation or beautiful portraiture that accentuates the main subject. Highlights and shadows are controlled to minimize clipping when shooting in back-lit conditions in order to produce high-quality images.

Extensive video-recording functions

The X-S10 generates 4K video from the amount of data equivalent to 6K to ensure the footage is in high resolution with low noise. It supports recording 4K/30P 4:2:0 8-bit video onto an SD card inserted in the camera, and outputting 4K/30P 4:2:2 10-bit video via the HDMI port. The X-S10 is also capable of high-speed Full-HD recording at 240fps, producing up to 10x slow-motion footage of a split-second motion of a fast-moving subject.

The IBIS mechanism is complemented with electronic image stabilization, available for use during video recording. It makes fine adjustments to framing in line with camera shakes to effectively control motion blurs that typically occur when shooting hand-held.

The Video Record button is positioned on the top panel to start recording video instantly. When the Video Record button is pressed while shooting stills, the camera automatically applies optimum video settings.

Perfect Color to Define Your Photographic Style

A legacy in color science is at the root of any image you set out to create. Developed from knowledge and technologies accumulated over 85 years, Fujifilm’s Film Simulations produce superb depth, saturation, and tonality that need little-to-no enhancement.

“Straight out of camera,” truly takes on new meaning with Fujifilm’s legendary color reproduction and X-S10’s in-camera functionality. Customize any Film Simulation to make your own distinctive look by adjusting a wide range of parameters directly in-camera and modify original colors and textures to create a unique finish and define your creative style.

18 Film Simulation modes packed with FUJIFILM’s color science

Classic Neg.

Based on SUPERIA, a color negative film loved by generations, this Film Simulation mode provides high-contrast tonal gradation and adds depth and definition to colors by adjusting their shades in highlights and shadows while reducing saturation.

ASTIA

Based on FUJICHROME ASTIA, a reversal film designed for use in fashion portraits, this Film Simulation mode prioritises soft and faithful reproduction of skin tones while also reproducing vivid blue skies and greenery.

Velvia

Based on FUJICHROME Velvia, an ultra vivid reversal film designed for professional use, this Film Simulation mode provides richer and high-contrast colors than the standard “PROVIA”, normally used by landscape photographers.

A Lightweight Body that Elevates Creativity.

More Compact Means More Opportunities.

X-S10’s small, compact frame is designed to lighten the load on both your mind and your body, letting you explore your surroundings more freely and allowing you to, literally, take your photography further. It may weigh just 465g (16.4oz), but it doesn’t compromise on build quality or high-end features. The lighter load simply leaves you with more energy to make one more photo, or have more space to carry another lens, giving you a chance to take your photography to new places.

Dependable Autofocus for those Important Moments

With lightning-fast, accurate, and tenacious low-light autofocus, even the most fleeting of subjects are yours to photograph, so there’s nothing to get in the way of your creativity. Able to acquire focus in just 0.02 sec, advanced Face and Eye Detection AF means your portraits come in crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Even in dimly lit interiors or night-time scenes, there’s no stopping you. X-S10’s high-sensitivity back-illuminated sensor can operate at an amazing -7EV*, picking out candlelit scenes or moonlit moments with ease.

*When XF50mmF1.0 R WR lens is attached

Compose with Clarity, Even in the Dark.

Enjoy Uncompromising Image Quality Wherever Your Photography Takes You.

Within its compact body, X-S10 is equipped with a high-performance, five-axis In-Body Image Stabilization (IBIS) unit, which provides vibration reduction for those times you need it most. This high-performance gyroscope and accelerometer help to steady camera shake, allowing for sharper images. This means you can hand-hold the camera at shutter speeds up to six times slower than normal for still images or use it to help create smooth footage in video. Additionally, X-S10’s IBIS also synchronizes with Optical Image Stabilization (OIS) system lenses to deliver powerful and reliable image stabilization performance.

Customize it to Suit Your Needs.

Create Personal Settings to Always Be Ready.

Offering full customization and adapting flawlessly to your style of photography, X-S10 lets you work faster, smarter, and more instinctively. Dedicated Function Settings let you recall frequently used menu items with a single push. You can also store your favorite settings to one of the mode dial’s four custom positions, allowing you to instantly switch between the most appropriate setup for the subject in your frame.

Images are ready Straight Out of Camera.

Instantly Share Your Stories.

Connect with Bluetooth or Wi-Fi to easily send images to your smartphone and upload your favorite photos directly to social networking sites or instantly print and share your best images by linking up with a compatible instax™ printer.

Turn Everyday Life into Dramatic Movies

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, FUJIFILM X-S10 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. You can even switch to Full HD mode and record at 240fps, to achieve a 10x slow-motion effect for those times where every part of the action needs to be seen.

Technical Specifications: