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LG OLED77C1PUB 77" 4K Smart OLED TV w/ AI ThinQ 2021 + LG SP7Y Soundbar Bundle

by LG
Condition: New
Sold out
Original price $4,303.98
Original price $4,303.98 - Original price $4,303.98
Original price $4,303.98
Current price $3,246.99
$3,246.99 - $3,246.99
Current price $3,246.99
SKU E7LGOLED77C1PUB
Item Description
  • a9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • G-SYNC Compatible, FreeSync, VRR, ALLM
  • webOS + ThinQ AI w/ Magic Remote
  • Dolby Vision IQ and Dolby Atmos
  • More options

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    Overview

    A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs. When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

    Key Features:

    Infinite Contrast
    Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

    A view found nowhere else
    If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

    Dolby Vision™ IQ & Dolby Atmos
    Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.**

    *Screen images simulated. For illustrative purposes only.

    FILMMAKER MODE™
    Turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

    OLED Gaming. It's game over for the competition.
    LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

    Game Optimizer
    Game Optimizer puts all your game settings in one place. You can also toggle b... Show More

    A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs. When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

    Key Features:

    Infinite Contrast
    Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

    A view found nowhere else
    If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

    Dolby Vision™ IQ & Dolby Atmos
    Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.**

    *Screen images simulated. For illustrative purposes only.

    FILMMAKER MODE™
    Turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

    OLED Gaming. It's game over for the competition.
    LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

    Game Optimizer
    Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.

    The Latest Gaming Specs
    LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.

    Partnerships with Game Industry Leaders
    We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.

    TV in a league of its own.
    LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.

    OLED Motion Pro
    Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

    Sports Alert
    Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here.

    Bluetooth Surround Ready
    Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.

    *Speakers sold separately.

    Innovation of unbelievable proportions.
    LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.

    Brains that will blow your mind.
    At the core of every LG 4K OLED TV is the α9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

    AI Picture Pro
    Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

    AI Sound Pro
    By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

    ThinQ AI
    LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

    Magic Remote
    The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap*, a clever new trick that connects your phone to your TV.

    *Requires compatible mobile device with NFC.

    Magic Tap
    You don't have to be a wizard to use Magic Tap*. Just tap your phone on the remote to mirror streaming content to the TV. You can even cast content stored on your phone and use it to control the TV — this is only possible with LG Smart TVs. You can also reverse mirror content from the TV to your phone, and it will even play the audio through your device. It really is like magic.

    Specs

    Display Type OLED Display
    Display Resolution 4K Ultra HD (3,840 x 2,160)
    Dimming Technology Pixel Level Dimming
    Perfect Black Yes
    Intense Color (Wide Color Gamut) Yes
    Billion Rich Colors Yes
    Color Fidelity 100% Yes
    PICTURE (PROCESSING)
    Picture Processor 9 Gen 4 AI Processor 4K
    AI Picture AI Picture Pro
    Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
    Upscaling AI 4K Upscaling
    Refresh Rate 120Hz Native
    Motion OLED Motion Pro
    SOUND (PROCESSING)
    AI Sound AI Sound Pro
    TV Sound Mode Share Yes
    Bluetooth Surround Ready Yes
    HOME CINEMA
    HDR Cinema HDR (Dolby Vision, HDR10, HLG)
    Dolby Vision IQ Yes
    Filmmaker Mode Yes
    Magic Explorer Yes
    Next Picks Yes
    GAMING
    G-SYNC Compatible Yes
    Game Optimizer Yes
    FreeSync Premium™ Yes
    VRR (Variable Refresh Rate) Yes
    ALLM (Auto Low Latency Mode) Yes
    Response Time >1 ms
    HGiG Yes
    Cloud Gaming Stadia* (Firmware update required)
    SMART TV
    Operating System webOS
    Premium Content Providers Netflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more
    LG Content Store (App Store) Yes
    Web Browser Yes
    LG Channels Yes
    Sports Alert Yes
    Gallery Mode Yes
    Who.Where.What? Yes
    Home Dashboard Yes
    "Works With" Google Assistant, Alexa, Apple Airplay2 and Homekit (Separate device purchase necessary)
    AI TV (ARTIFICIAL INTELLIGENCE)
    LG ThinQ® AI Yes
    Magic Remote Control Yes (Point, Click, Scroll, Voice)
    Universal Remote Control Yes (Auto Device Detection)
    Voice Assistants Google and Alexa Built-in (No separate device purchase necessary)
    Intelligent Voice Recognition Yes
    AUDIO
    Speaker System 2.2 Channel
    Output Power 40W
    Speaker Direction Down Firing (w/Stand Front Firing)
    Dolby Atmos Yes
    WiSA Ready Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel
    Surround Mode OLED Surround
    Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
    LG Sound Sync Yes
    CONNECTIVITY
    Wi-Fi® Standard Wi-Fi Certified 802.11ac
    Bluetooth® Support Version 5.0
    IP Control Yes
    HDMI-CEC (Simplink) Yes
    TV Tuner ATSC, Clear QAM
    Smart Phone Connectivity Yes
    HDMI Input (HDCP 2.2) 1 (rear) / 3 (side)
    Latest HDMI (4K @ 120Hz) HDMI ports 1,2,3,4
    HDMI Audio Return Channel (ARC) eARC (HDMI 2)
    USB Ports (v 2.0) 2 (rear) / 1 (side)
    RF Connection Input (Antenna/Cable) 1 (Rear, RF)
    Ethernet Input 1 (rear)
    RS-232C Input (Mini Jack) 1 (rear)
    Digital Audio Output (Optical) 1 (rear)
    Headphone Out 1 (rear)
    POWER
    Power Supply (Voltage/Hz) 120 V~ 50/60 Hz
    Standby Power Consumption Under 0.5W
       
    Quick Start Guide Yes
    E-Manual Yes
    WARRANTY
    Limited Warranty 1 Year Parts & Labor

    Show Less

    Box Includes

    INCLUDED IN THE BOX:
    LG OLED77C1PUB 77 Inch 4K Smart OLED TV with AI ThinQ (2021 Model)
    Warranty

    BUNDLE INCLUDES:
    LG OLED77C1PUB 77 Inch 4K Smart OLED TV with AI ThinQ (2021 Model)
    LG SP7Y 5.1 Channel High Res Audio DTS Virtual:X Sound Bar with Wireless Subwoofer
    TaskRabbit TV Installation/Wall Mounting Voucher for up to $60 of the cost of installation
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