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Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Accurate Flash: A more human-friendly flash to make everyone look like they should.
Rechargeable Battery: Be ready for every moment with a built-in rechargeable battery and USB charging cable.
i-Type Film: Uses Polaroid battery-free i-Type film that's easier on the wallet.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built‑in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Self‑timer
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
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Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Accurate Flash: A more human-friendly flash to make everyone look like they should.
Rechargeable Battery: Be ready for every moment with a built-in rechargeable battery and USB charging cable.
i-Type Film: Uses Polaroid battery-free i-Type film that's easier on the wallet.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built‑in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Self‑timer
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter; Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Focal length
Close-up (lens 1): 94.96 mm
Distance (lens 2): 102.35 mm
Field of view: 41 degrees vertical, 40 degrees horizontal
Flash system: Vacuum discharge tube storage
Accessories: Neck Strap and USB charging cable included
Polaroid Originals Color Film for i-Type Cameras, Color Frames Edition
Brighten them up. Fire them up. Spice them up. Make your photos POP with 8 block-colored frames—a colorful, vibrant twist on the classic i-Type white frames.
Iconic Polaroid square format
Fresh film, direct from producer
Made with pride in the Netherlands
Compatible with Polaroid Now, Now+ and Lab
Classic, but colorful.
8 instant photographs in the original, iconic Polaroid square format, but finished in a vibrant block color frame.
Battery-free film
Our i-Type cameras come with a rechargeable battery, so unlike our 600 film, this film doesn't include a battery.
Develops in 15 minutes
Watch one of the most complex chemical processes in the world bring your moment to life.
Made with pride in the Netherlands
All of our film is made in Enschede: the last Polaroid film factory in the world.
Film Type - Color instant film
Frame - Colored
Photos per Pack - 8 Photos
Battery-free - Yes
ASA - 640
Size Format - 4.2 x 3.5 in (107 mm x 88 mm)
Image area - 3.1 x 3.1 in (79 mm x 79 mm)
Development time - 10-15 minutes
Compatible - Polaroid Now, Polaroid Now+, Poloroid Lab, OneStep 2, and OneStep+; Not compatible with vintage Polaroid cameras
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