{"product_id":"sony-alpha-7-iii-full-frame-mirrorless-interchangeable-lens-camera","title":"Sony a7 III Mirrorless Full Frame Camera + 28-70mm f\/3.5-5.6 OSS II SEL2870 Lens Kit","description":"\u003ch1 style=\"text-align: center;\"\u003eSony Alpha V III Full-Frame Mirrorless Interchangeable Lens Camera\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Description:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha 7 III is a versatile full-frame mirrorless camera designed for both enthusiast photographers and professional creators seeking world-class imaging performance. Centered around a 24.2 MP back-illuminated Exmor R CMOS sensor and Sony’s powerful BIONZ X image processor, this camera delivers rich detail, wide dynamic range, and exceptional low-light performance. With advanced autofocus featuring 693 phase-detection points and 425 contrast points, you’ll enjoy fast tracking and reliable focus on moving subjects. The a7 III shoots up to 10 fps with continuous AF\/AE tracking and captures cinematic 4K HDR video, making it equally adept at stills and motion work. A rugged, ergonomic body paired with long battery life ensures it’s ready for every adventure. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1740\" data-end=\"1907\"\u003e\n\u003cp data-start=\"1743\" data-end=\"1907\"\u003e24.2 MP Full-Frame Exmor R CMOS Sensor – Back-illuminated design for improved light gathering and low-noise performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1908\" data-end=\"2048\"\u003e\n\u003cp data-start=\"1911\" data-end=\"2048\"\u003eBIONZ X Image Processor – Enhanced image quality with fast processing and wide dynamic range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2049\" data-end=\"2202\"\u003e\n\u003cp data-start=\"2052\" data-end=\"2202\"\u003eFast Hybrid Autofocus – 693 phase-detection + 425 contrast detection AF points covering ~93% of the frame.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2203\" data-end=\"2328\"\u003e\n\u003cp data-start=\"2206\" data-end=\"2328\"\u003eUp to 10 fps Continuous Shooting – Capture action with precise AF\/AE tracking.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2329\" data-end=\"2465\"\u003e\n\u003cp data-start=\"2332\" data-end=\"2465\"\u003e4K HDR Video Recording – Oversampled 4K from the full sensor width for cinematic footage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2466\" data-end=\"2599\"\u003e\n\u003cp data-start=\"2469\" data-end=\"2599\"\u003eDual SD Card Slots \u0026amp; Long Battery Life – Great for extended shoots and overflow storage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"220\" data-end=\"275\"\u003e\u003cstrong data-start=\"224\" data-end=\"275\"\u003eIncluded Lens: Sony FE 28–70mm f\/3.5–5.6 OSS II\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"277\" data-end=\"461\"\u003eLens Type: Full-Frame Standard Zoom (E-mount)\u003cbr data-start=\"326\" data-end=\"329\"\u003eFocal Length: 28–70mm\u003cbr data-start=\"354\" data-end=\"357\"\u003eMaximum Aperture: f\/3.5–5.6\u003cbr data-start=\"388\" data-end=\"391\"\u003eAperture Blades: 7-blade circular aperture\u003cbr data-start=\"437\" data-end=\"440\"\u003eOptical Design:\u003c\/p\u003e\n\u003cul data-start=\"462\" data-end=\"651\"\u003e\n\u003cli data-start=\"462\" data-end=\"487\"\u003e\n\u003cp data-start=\"464\" data-end=\"487\"\u003e3 Aspherical elements\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"488\" data-end=\"579\"\u003e\n\u003cp data-start=\"490\" data-end=\"579\"\u003e1 ED (Extra-low Dispersion) element\u003cbr data-start=\"525\" data-end=\"528\"\u003eImage Stabilization: Optical SteadyShot (OSS)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"580\" data-end=\"651\"\u003e\n\u003cp data-start=\"582\" data-end=\"651\"\u003eWorks with body-lens coordinated control for enhanced stabilization\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"653\" data-end=\"681\"\u003e\u003cstrong data-start=\"653\" data-end=\"679\"\u003eAutofocus Performance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"682\" data-end=\"887\"\u003e\n\u003cli data-start=\"682\" data-end=\"748\"\u003e\n\u003cp data-start=\"684\" data-end=\"748\"\u003eAdvanced linear AF motor for fast, precise, and quiet focusing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"749\" data-end=\"788\"\u003e\n\u003cp data-start=\"751\" data-end=\"788\"\u003eTracking AF supported while zooming\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"858\"\u003e\n\u003cp data-start=\"791\" data-end=\"858\"\u003eAF\/AE tracking up to 120 fps during continuous still shooting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"859\" data-end=\"887\"\u003e\n\u003cp data-start=\"861\" data-end=\"887\"\u003eInternal focusing design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"889\" data-end=\"913\"\u003e\u003cstrong data-start=\"889\" data-end=\"911\"\u003eMovie Performance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"914\" data-end=\"1170\"\u003e\n\u003cli data-start=\"914\" data-end=\"961\"\u003e\n\u003cp data-start=\"916\" data-end=\"961\"\u003eSmooth, quiet autofocus optimized for video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"962\" data-end=\"1038\"\u003e\n\u003cp data-start=\"964\" data-end=\"1038\"\u003eSupports in-body Active Mode Stabilization (compatible Alpha bodies)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1039\" data-end=\"1110\"\u003e\n\u003cp data-start=\"1041\" data-end=\"1110\"\u003eSupports Focus Breathing Compensation (compatible Alpha bodies)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1111\" data-end=\"1170\"\u003e\n\u003cp data-start=\"1113\" data-end=\"1170\"\u003eAF\/AE tracking up to 120 fps during video recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1172\" data-end=\"1192\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1190\"\u003eSize \u0026amp; Weight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1193\" data-end=\"1256\"\u003e\n\u003cli data-start=\"1193\" data-end=\"1232\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1232\"\u003eDimensions: 2.88 in. × 3.38 in.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1233\" data-end=\"1256\"\u003e\n\u003cp data-start=\"1235\" data-end=\"1256\"\u003eWeight: 10.4 oz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1258\" data-end=\"1284\"\u003e\u003cstrong data-start=\"1258\" data-end=\"1282\"\u003eBuild \u0026amp; Operability:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1285\" data-end=\"1384\"\u003e\n\u003cli data-start=\"1285\" data-end=\"1338\"\u003e\n\u003cp data-start=\"1287\" data-end=\"1338\"\u003eZoom and focus rings for intuitive manual control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1339\" data-end=\"1384\"\u003e\n\u003cp data-start=\"1341\" data-end=\"1384\"\u003eDust- and moisture-resistant construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1386\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1386\" data-end=\"1396\"\u003eNotes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1399\" data-end=\"1548\"\u003e\n\u003cli data-start=\"1399\" data-end=\"1469\"\u003e\n\u003cp data-start=\"1401\" data-end=\"1469\"\u003eUpgraded second-generation design compared to the original SEL2870\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1470\" data-end=\"1548\"\u003e\n\u003cp data-start=\"1472\" data-end=\"1548\"\u003eCompact, lightweight design ideal for everyday shooting, travel, and video\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Specifications:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2629\" data-end=\"3615\"\u003e\n\u003cthead data-start=\"2629\" data-end=\"2658\"\u003e\n\u003ctr data-start=\"2629\" data-end=\"2658\"\u003e\n\u003cth data-start=\"2629\" data-end=\"2643\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2631\" data-end=\"2642\"\u003eFeature\u003c\/strong\u003e\u003c\/th\u003e\n\u003cth data-start=\"2643\" data-end=\"2658\" data-col-size=\"md\"\u003e\u003cstrong data-start=\"2645\" data-end=\"2656\"\u003eDetails\u003c\/strong\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-start=\"2689\" data-end=\"3615\"\u003e\n\u003ctr data-start=\"2689\" data-end=\"2792\"\u003e\n\u003ctd data-start=\"2689\" data-end=\"2702\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2691\" data-end=\"2701\"\u003eSensor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2702\" data-end=\"2792\" data-col-size=\"md\"\u003e24.2 MP Full-Frame Back-Illuminated Exmor R CMOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2793\" data-end=\"2866\"\u003e\n\u003ctd data-start=\"2793\" data-end=\"2815\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2795\" data-end=\"2814\"\u003eImage Processor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2815\" data-end=\"2866\" data-col-size=\"md\"\u003eBIONZ X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2867\" data-end=\"2975\"\u003e\n\u003ctd data-start=\"2867\" data-end=\"2883\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2869\" data-end=\"2882\"\u003eAutofocus\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2883\" data-end=\"2975\" data-col-size=\"md\"\u003e693 Phase-Detect + 425 Contrast-Detect AF Points\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2976\" data-end=\"3058\"\u003e\n\u003ctd data-start=\"2976\" data-end=\"3002\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2978\" data-end=\"3001\"\u003eContinuous Shooting                     \u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"3002\" data-end=\"3058\" data-col-size=\"md\"\u003eUp to 10 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3059\" data-end=\"3128\"\u003e\n\u003ctd data-start=\"3059\" data-end=\"3071\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"3061\" data-end=\"3070\"\u003eVideo\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"3071\" data-end=\"3128\" data-col-size=\"md\"\u003eUHD 4K30p HDR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3129\" data-end=\"3225\"\u003e\n\u003ctd data-start=\"3129\" data-end=\"3146\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"3131\" data-end=\"3145\"\u003eViewfinder\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"3146\" data-end=\"3225\" data-col-size=\"md\"\u003eElectronic EVF (approx. 2.36M dots)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3226\" data-end=\"3305\"\u003e\n\u003ctd data-start=\"3226\" data-end=\"3243\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"3228\" data-end=\"3242\"\u003eLCD Screen\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"3243\" data-end=\"3305\" data-col-size=\"md\"\u003e3.0″ Tilt-Type LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3306\" data-end=\"3393\"\u003e\n\u003ctd data-start=\"3306\" data-end=\"3320\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"3308\" data-end=\"3319\"\u003eBattery\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"3320\" data-end=\"3393\" data-col-size=\"md\"\u003eNP-FZ100 Rechargeable Battery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3394\" data-end=\"3505\"\u003e\n\u003ctd data-start=\"3394\" data-end=\"3416\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"3396\" data-end=\"3415\"\u003eBody Dimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"3416\" data-end=\"3505\" data-col-size=\"md\"\u003eApprox. 127 × 96 × 74 mm (5.0 × 3.8 × 2.9 in)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"3506\" data-end=\"3615\"\u003e\n\u003ctd data-start=\"3506\" data-end=\"3526\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"3508\" data-end=\"3525\"\u003eCamera Weight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"3526\" data-end=\"3615\" data-col-size=\"md\"\u003eApprox. 1.43 lb \/ 650 g (with battery \u0026amp; card)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":62496100647283,"sku":"SNILCE7M3MB","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/3555\/5511\/files\/1156570_1.jpg?v=1769719733","url":"https:\/\/www.beachcamera.com\/products\/sony-alpha-7-iii-full-frame-mirrorless-interchangeable-lens-camera","provider":"Beach Camera","version":"1.0","type":"link"}