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DSCW730 16 MP 2.7-Inch LCD Digital Camera Blue Kit
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Sony DSCW730 16 MP 2.7-Inch LCD Digital Camera Blue Kit

Condition: Brand new, USA Warranty

Easy does it. This amazingly simple-to-use Sony Cyber-shot DSC-W730 camera slips right in your pocket, ready at a moment's notice to capture lovely 16.1MP photos and beautifully-detailed HD videos1 as the fun unfolds. With 16.1 megapixels, you can create stunning high-resolution prints and enlargements. Your pics will come out crisp and clear - even when shooting with unsteady hands - thanks to Optical SteadyShot image stabilization which compensates for camera shake to cut down on blur. You can also enhance your images with built-in Beauty Effects to adjust skin tone, blot out blemishes and whiten teeth - it's perfect for eye-pleasing portraits.

16.1 Megapixel Plus 8x Zoom

A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19") size, or crop your images and still come away with high resolution shots. The 8x zoom Carl Zeiss Vario Tessar lens helps you get much closer to your subjects.

Optical SteadyShot image Stabilization with 2-way Active Mode

Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion.

720p MP4 HD Movie Mode

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps.1 Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTube.

Advanced Flash illuminates distant subjects

Advanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

Creative shooting with Picture and Beauty effects

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.

Sweep Panorama mode (up to 360-degrees)

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360 degrees full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

2.7" (230K dots) Clear Photo LCD display

Generous 2.7" (230K dots) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.



  • Camera Type : Compact zoom digital camera

Imaging Sensor

  • Imaging Sensor : 1/2.3" Super HAD CCD Sensor
  • Processor : BIONZ
  • Pixel Gross : 16.4MP
  • Effective Picture Resolution : 16.1MP
  • Color Filter System : RGB primary color mosaic filters


  • Lens Type : Carl Zeiss Vario-Tessar
  • Aperture : f 3.3-6.3
  • Optical Zoom : 8x
  • Digital Zoom : 32x
  • Smart Zoom Technology : 10M: Approx.10x / 5M: Approx.14x / VGA: Approx.57x / 2M: (16:9) Approx.19x
  • Focal Length (35mm equivalent) : Still 16:9: 28-224mm / Movie 16:9: 28-224mm(SteadyShot Standard) 28-314mm(SteadyShot Active) / Still 4:3: 25-200mm /Movie 4:3: 34-272mm(SteadyShot Standard) 34-381(SteadyShot Active)
  • Lens Construction : 8 elements in 7 groups (including 5 aspheric elements)
  • Minimum Focus Distance : iAuto:AF(W:Approx..5cm(0.16 ft.) to Infinity, T:Approx.150cm(4.92 ft.) to Infinity) / Program Auto:AF(W:Approx..5cm(0.16 ft.) to Infinity, T:Approx.150cm(4.92 ft.) to Infinity)
  • Steady Shot Mode:Active : Yes

Exposure System

  • Metering Modes : Multi Pattern / Center Weighted / Spot
  • Exposure Compensation : Plus / Minus 2.0EV, 1 / 3EV step
  • Scene Mode(s) : High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene / Gourmet / Beach / Snow / Fireworks / Pet mode
  • D-Range Optimizer : Standard / Plus / Off
  • ISO : Auto / 80 / 100 / 200 / 400 / 800 / 1600 / 3200
  • White Balance Mode : Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash / One Push, One Push Set


  • Media Type : optional "Memory Stick Duo" (No movie recording), optional "Memory Stick PRO Duo" (Mark 2 only for movie recording), optional "Memory Stick PRO-HG Duo", optional SD Memory Card (Class 4 or higher), optional SDHC Memory Card (Class 4 or higher), optional SDXC Memory Card (Class 4 or higher)
  • Still Image Mode : JPEG
  • Still Image Max Effective Resolution : Approx. 16.1 Megapixels
  • Still Image Size 16:9 : 12M(4,608 x 2,592) / 2M(1,920 x 1,080)
  • Still Image Size 4:3 : 16M(4,608 x 3,456) / 10M(3,648 x 2,736) / 5M(2,592 x 1,944) / 4M(2,304 x 1,728) /VGA
  • Panorama Still Image Size : 360 (11,520?1,080) / Wide(7,152 x 1,080/4,912 x 1,920) / Standard(4,912 x 1,080/3,424 x 1,920)
  • Video Format : MP4(AVC/H.264)
  • Video Mode : MP4:9M Fine(1,280?720/30fps) / 6M STD(1,280?720/30fps) / 3M VGA(640?480/30fps)
  • Audio Format : MP3
  • Microphone/Speaker : Mono/mono

Focus Control

  • AF Modes : Multi Point AF / Center Weighted AF / Spot AF / Tracking Focus / Face Tracking Focus
  • AF Illuminator : Auto / Off


  • Flash Modes : Auto / Flash On / Slow Synchro / Flash Off / Advanced Flash
  • Flash Coverage : ISO Auto: Approx.0.3m to 2.8m(11 7/8 in. to 9 ft. 2 1/4 in.)(W) / Approx.1.5m to 2 m(4 ft. 11 1/8 in. to 6 ft. 6 3/4 in.)(T), ISO3200: up to Approx.5.3 m(17 ft. 4 3/4 in.)(W) / Approx.3.3 m(11 ft. 10 in.)(T)

LCD Display

  • LCD Type : 2.7" Clear Photo LCD (230K dots)
  • Brightness Control : 5(Bright) / 4 / 3 / 2 / 1(Dark)
  • Grid Display : Yes (Off / On)

Drive System

  • Self-timer : Off / 10sec. / 2sec. / portrait1 / portrait2
  • Shutter Speeds : iAuto (2" - 1/1,600) / Program Auto (1" - 1/1,600)
  • Burst Mode : Approx 1 fps at 16.1MP (Maximum 100 shots)

Convenience Features

  • Red-Eye Reduction : Auto / On / Off
  • Erase/Protect : Erase: Single / Select / Date / Folder, Protect: Single / Select / Date / Folder
  • Power Save Mode : Standard / Max / Off


  • Memory Card Slot : MS Duo and SD/SDHC/SDXC compatible
  • SD Output : Composite
  • USB Port(s) : Multi (AV/USB), Hi-Speed USB (USB2.0)

Advanced Features

  • Sweep Panorama : Sweep Panorama / Sweep Panorama (360)
  • Face Detection : 8 Faces
  • Smile Shutter technology : Yes
  • Image Stabilization : Optical SteadyShot Image Stabilization with Active Mode
  • In-Camera Editing : Trimming / Unsharp Masking / Beauty Effect / Date view
  • Intelligent Auto : Yes
  • Shooting Tips : Yes
  • Tracking Focus : Off / Auto
  • Blink Detection : Yes
  • Priority Setting (for Face Detection) : (Auto / Off / Child Priority / Adult Priority)
  • Picture Effects : Toy camera / Pop Color / Partial color / Soft High-key


  • Battery Type : LITHIUM ION NP-BN 3.6V
  • Battery Capacity : typical: 2.3Wh (630mAh), minimum: 2.2Wh (600mAh)
  • Power Consumption (in Operation) : Approx. 1.2W
  • Power Requirements : AC 100V to 240V, 50/60 Hz, 70mAh

Weights and Measurements

  • Dimensions (Approx.) : W x H x D: 3 3/4" x 2 1/8" x 29/32" (93.1mm x 52.3mm x 22.5mm)
  • Weight (Approx.) : 4.3 oz. (122g)
  • Weight(Approx) (Main unit only) : 3.7 oz. (106g)
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