It started on a boardwalk.
Four decades. One family. Still independent, still here.
A grandfather. A camera counter. Nothing to lose.
Our founder arrived in America with nothing and opened a small shop on the boardwalk — selling cameras and t-shirts to passing tourists. No investors, no playbook. Just a belief that if you treat people right, they come back.
One of the first to ever say “Add to Cart.”
While most stores were still suspicious of the internet, the family launched BeachCamera.com — among the very first online electronics stores in the country, and one of the earliest anywhere to feature an “Add to Cart” button. When everyone else ran to the marketplaces, we kept building our own. Pioneers then. Independent now.
Trusted by millions. Partnered with the best.
Four decades on, we're still family-run and still customer-obsessed — now an authorized partner to the brands that define technology, earning recognition from the likes of Walmart and shipping flagship gear across the country and around the world.
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