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Sony-New Releases

Sony-New Releases

With spring on the horizon, a lot of possibilities will be opening up for photographers. After being closed up indoors all winter, it’s time to get out in the sunshine and capture nature as it “springs” to life. Start this new season with fresh camera gear as well by updating with Sony’s newest releases! Mother Nature provides us with never-ending surprises like blooms bursting through the snow-covered ground and newborn wildlife playing in the forest. Not to be outdone by Mother Nature, Sony has surprised us with the release of the Alpha 1. Check out why this new full-frame mirrorless camera will ensure that Sony remains on top of the mirrorless camera world! Add the new G Master series 35mm lens to the A1 mirrorless camera, and you will be equipped with the most advanced photography technology available!

Sony-New Releases

New Release Alpha 1

The new release Alpha 1 was definitely made for professional photographers looking for the most technologically advanced camera. If you take a lot of action photography like sports photography, you’ll be especially impressed with the large, newly developed 50.1-megapixel sensor. Combine this with Sony’s Bionz XR processor, and you can now shoot JPEG photos continuously up to 30 fps!

Sony-New Releases

Sony’s new release A1Full Frame Interchangeable Lens Mirrorless Camera from comes equipped with 759 AF points covering 93% of its sensor. The newly released Alpha 1 has improved real-time Eye AF for human and animal subjects. For the first time, Sony has added Eye AF for birds. This will maintain tracking even if the bird takes flight while you’re shooting.

Sony-New Releases

Take your videography to new levels with 8K resolution on this new release Alpha 1. The new A1 can shoot 8K/30p video for about 30 minutes at a time. This is due to Sony’s new heat-dissipation structure. Of course, if you lower the resolution to 4K, you can increase the frame rate to 120p.

New Release G Master Full Frame Wide Angle Lens

Don’t forget to add the latest and greatest newly released lens to your A1. Sony has released its newest wide-angle prime lens for Sony Alpha full-frame and E-mount mirrorless cameras. The new release Sony FE 35mm F1.4 GM G Master Lens from provides a 52.5mm equivalent focal length with a focus that is nearly instantaneous. This feature alone makes the lens suitable for photographing fast moving subjects. Sony's 'Nano AR Coating II' will control flare and ghosting. Add to that, a fluorine coating on the front element to prevent fingerprints, dust, oil and other contaminants.

Sony-New Releases

These new releases from Sony, the Alpha 1 and the FE 35mm G Master Wide Angle Lens, will unlock a new world of possibilities with your photography this spring and beyond.

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