BeachAI
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50"Screen Size
LED (LCD)Panel Type
4K UHD 3840 x 2160Resolution
HDR10 Pro, HLGHDR
50"size
LED (LCD)panel
4K UHD 3840 x 2160res
HDR10 Pro, HLGhdr
List Price:
iList price reflects the manufacturer’s suggested retail price (MSRP). Actual savings may vary. See terms.
LG 50 Inch UA77 Series LED AI 4K UHD Smart webOS TV (2025)
SKU: LG50UA7700PUB
Save 81% vs. list price
vs. MSRPiCompare-at price reflects MSRP. Actual savings may vary. See terms.
Product Information
50" LED
50”·4K UHD (3840 x 2160)
Resolution4K UHD (3840 x 2160)
8M+ pixels — lifelike detail.
Refresh60Hz
Standard refresh — ideal for TV and movies.
HDRHDR10 Pro / HLG
HDR brightness and color depth.
PlatformwebOS 25
LG webOS — apps built in, no stick needed.
Full specifications
- Screen size
- 50” · 127.0 cm diagonal
- Display type
- 50" LED
- Resolution
- 4K UHD (3840 x 2160)
- Refresh rate
- 60 Hz
- HDR format
- HDR10 Pro / HLG
- Smart platform
- webOS 25
What shoppers are saying
Read all reviews →LG · UA77 Series
4K intelligence, priced for every room.
AI-upscaled picture. webOS 25. 350+ free channels.
50"
4K UHD display
350+
Free LG Channels
3
HDMI inputs
5yr
webOS Re:New updates
60Hz
Native refresh
01 / 03 · Picture
AI sharpens every frame
The a7 AI Processor Gen8 upscales content toward 4K with dynamic tone mapping, refined detail, and enhanced brightness, while HDR10 Pro and HLG lift color and contrast. Filmmaker Mode preserves the director's original frame rates and color for movie night.
a7 AI Gen8HDR10 ProFilmmaker Mode
02 / 03 · Smart webOS
Less searching, more streaming
webOS 25 puts your apps, personalized recommendations, and over 350 free LG Channels on one fast home screen — and the Re:New Program keeps the OS refreshed for up to 5 years. AirPlay 2 and Google Cast beam anything from your phone to the big screen.
webOS 25LG ChannelsAirPlay 2 & Cast
03 / 03 · Gaming
In the game without a console
GeForce NOW and Xbox Cloud Gaming stream titles straight to the TV, while FreeSync, VRR, and Auto Low Latency Mode keep the action tear-free. Game Optimizer and the Game Dashboard gather every setting in one quick panel.
Cloud gamingFreeSync & VRRGame Optimizer
Full specifications
Key specs
Screen size50"
Panel typeLED (LCD)
Resolution4K UHD 3840 x 2160
HDR formatHDR10 Pro, HLG
Refresh rate60
HdrHDR10 Pro / HLG
Smart platformwebOS 25
Hdmi Ports3
In the box
- Remote control with built-in mic and batteries
- Power cable
- Stand
Smart, sharp, and slim — LG's 4K essentials, nothing wasted.
Beach Camera · Authorized dealer since 1983 · Edison, NJ
Get to know us
Our promise
30-day
returns.
returns.
Not satisfied? Most items may be returned within 30 days of delivery. No restocking fee. See our return policy for full details.
Estimated return window
April 23, 2026
Performance specs
Built to
perform.
perform.
50"
Screen Size
LED (LCD)
Panel Type
4K UHD 3840 x 2160
Resolution
HDR10 Pro, HLG
HDR
Why you'll love it
Highlights
that matter.
that matter.
4K UHD (3840 x 2160) resolution — every pixel of detail, sharper than your last TV
60 Hz refresh — buttery motion for sports + gaming
HDR10 Pro / HLG — brighter highlights, deeper shadows, wider color
webOS 25 — every streaming app built in, no extra box
Package contents
What's
in the box
in the box
1
LG 50 Inch UA77 Series LED AI 4K UHD Smart webOS TV (2025)2
Remote control with built-in mic and batteries3
Power cable4
Stand
We're here for you
Have a
question?
question?
Our US-based team typically responds within 2 hours.
Live chat
Typically responds in minutes
Online
Email support
support@beachai.com
Beach AI — a Beach Camera brand
Beach
Camera.
Camera.
40 years of trust
behind every order.
behind every order.
Authorized dealer for many major brands. Millions of orders shipped. US-based support since 1983. Shipping times vary by location and availability.
Est. 1983
★★★★★
Frequently asked questions
Which streaming apps does it support?
webOS 25 carries the major streaming apps, and LG Channels adds over 350 free channels of movies, news, and sports with nothing more than an internet connection.
How many HDMI ports does it have?
Three HDMI inputs with eARC support, plus two USB-A 2.0 ports, optical audio out, Ethernet, Wi-Fi 5, and Bluetooth 5.1.
Is it good for gaming?
Yes for casual and cloud gaming: FreeSync, VRR, and ALLM reduce tearing and lag, Game Optimizer centralizes settings, and GeForce NOW and Xbox Cloud Gaming stream titles without a console.
Can I cast from my phone?
Yes. Apple AirPlay 2 and Google Cast mirror videos, games, and photos from your phone, tablet, or computer directly to the screen.
What does the a7 AI Processor Gen8 do?
It powers 4K upscaling, dynamic tone mapping, enhanced brightness, and improved sound, and drives the Personalized Picture & Sound Wizard that tunes the TV to your taste.
Does it work with voice assistants?
Yes — the remote has a built-in mic, and the TV works with Alexa (built in), Google Assistant, Apple AirPlay, and LG ThinQ.
Will the software stay current?
LG's webOS Re:New Program provides software updates and feature refreshes for up to 5 years.
Can it be wall mounted?
Yes, it uses a 200 x 300 mm VESA mounting pattern, and its slim 2.7-inch profile (without stand) hangs clean against the wall.
Does this product include free shipping?
Free standard shipping is included to the contiguous United States. Excludes Hawaii, Alaska, and Puerto Rico. See full shipping policy.
What is the return policy?
Beach AI offers a 30-day return window from the date of delivery with no restocking fee. See return policy for full eligibility details.
What warranty comes with this product?
A 1-year limited warranty is included at no additional cost. Covers manufacturing defects, subject to warranty terms in the included documentation.
Is financing available?
Shop Pay Installments offers 0% APR for 12 months on eligible purchases, subject to credit approval. See Shop Pay terms.
Is Beach AI an authorized dealer?
Yes. Beach AI is a brand of Beach Camera Inc., an authorized dealer for major consumer electronics brands since 1983. All products are sold and shipped by Beach AI with US-based support.
Terms, Disclaimers & Legal Information
Pricing & Availability
Prices and availability are subject to change without notice. Compare-at prices reflect MSRP or a former selling price and may not represent the prevailing market price. Actual savings may vary. Beach AI reserves the right to correct pricing errors at any time, including after an order is placed.
Shipping & Delivery
Estimated delivery dates are not guaranteed except as expressly stated in the DecoDash delivery guarantee, which is subject to its own terms. Standard shipping applies to the contiguous US only — excludes Hawaii, Alaska, Puerto Rico, and APO/FPO addresses. Delivery times may vary due to carrier delays, weather, or other factors outside our control. Risk of loss passes to the customer upon carrier pickup.
Returns & Refunds
All returns are subject to our Return Policy. Return eligibility and timeframes may vary by product. Beach AI reserves the right to refuse returns that do not meet stated conditions. Original shipping charges are non-refundable unless the return is due to our error.
Limited Warranty
Products are covered by a limited warranty only. Coverage excludes damage from misuse, accident, unauthorized modification, or normal wear and tear. Beach AI disclaims all implied warranties to the maximum extent permitted by law. Warranty terms vary by product — see included documentation for details.
Product Information
Specifications, images, and descriptions are for informational purposes only and subject to change without notice. Product images are illustrative — actual color, appearance, and specifications may vary. Customer is responsible for verifying compatibility prior to purchase.
Authorized Dealer
Beach AI, a brand of Beach Camera Inc., is an authorized dealer for many major brands. Authorized status may vary by brand and product. All third-party brand names and trademarks are property of their respective owners and are used for identification purposes only.
Limitation of Liability
To the fullest extent permitted by law, Beach AI and Beach Camera Inc. shall not be liable for any indirect, incidental, special, or consequential damages arising from your purchase or use of any product. Our total liability shall not exceed the purchase price of the product giving rise to the claim. Some states do not allow limitation of liability for consequential damages, so this limitation may not apply to you.Dispute Resolution — Mandatory Arbitration
Any dispute, claim, or controversy arising out of or relating to your purchase or any product must be resolved as follows: (1) You agree to first contact Beach AI at support@beachai.com to attempt informal resolution within 30 days of the dispute arising. (2) If informal resolution fails, the dispute must be submitted to non-binding mediation in the State of New Jersey before any legal proceeding may be initiated. (3) If mediation does not resolve the dispute within 60 days, the dispute shall be finally and exclusively resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, conducted in the State of New Jersey. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction. YOU AND BEACH AI AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION. All disputes are governed by the laws of the State of New Jersey, without regard to conflict of law provisions.