Sony BRAVIA 3 K50S30 50 inch 4K HDR Smart LED TV (2024)

TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.

KEY FEATURES:

Intelligent TV processing
Watch everything with lifelike picture quality, powered by the intelligent 4K HDR Processor X1™. Every scene is dynamically enhanced with over a billion colors and excellent clarity and contrast.

Real-world colors
See lifelike picture quality with over a billion accurate colors. Triluminos Pro™ reproduces colors with enhanced saturation and hue so everything you watch is vivid and bright.

Everything you stream. All on one screen.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizing it all, just for you.

Movies included with SONY PICTURES CORE
Instantly enjoy top movies with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to an amazing selection of new and classic movies to stream anytime, and updated regularly.

More immersive movie experience
BRAVIA 3 supports 4K HDR, Dolby Vision® and Dolby Atmos® for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.

Upscale everything you watch
See stunning 4K picture quality, rich with real-world detail and texture. 4K X-Reality™ PRO analyzes and refines every scene using our unique 4K reference database so even content filmed in HD is upscaled to near-4K resolution.

Smooth and clear action
TV that keeps up with real life. Motionflow™ XR keeps movement smooth and clear, allowing fast-moving action in sports and movies to be seen with lifelike clarity.

Hands-free help from Google
With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.

Your favorite streaming apps in one place
Sony Google TVs™ give you access to all your favorite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.

Family-friendly smart TV
With Kids Profiles, kids get their very own Google TV™ experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Effortlessly stream to your TV
Easily stream movies, shows, photos, and more from your Apple® device with AirPlay® 2 or Android™ device with Chromecast built-in™. 

Big sound with complete clarity
Hear clear natural sound for all your favorite content. Our innovative X-Balanced Speaker™ brings distortion-free acoustics so you’ll miss nothing of your entertainment. And with support for Dolby Atmos® everything you watch gets the true surround sound treatment.

BRAVIA TV and Sony soundbars, the perfect pair
Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home. When connected, easily control the sound settings on the TVs Quick Settings menu, making it easy to adjust volume and sound field with a single remote.

Exclusive features for PlayStation® 5
Get detailed, responsive game play and feel the action all around you with BRAVIA TV exclusive features for the PlayStation® 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag and back to Standard Mode when streaming for optimized picture quality.

All your game settings in one place
With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV.

Minimal bezel. Maximum screen.
Our Flush Surface design minimizes the bezels to maximize the enjoyment of watching what’s on screen. This sleek and seamless stand is designed to perfectly match the TV and compliment your space beautifully. Plus, there is plenty of room for a sound bar to be placed under the TV to improve audio performance and stay immersed in everything you watch.

Video Chat with BRAVIA Cam
Connect BRAVIA Cam, sold separately, to video chat with friends and family on a bigger screen.

Compact Eco Remote
Our compact Eco Remote uses approximately 79.7% recycled plastic and is designed for easy control of all your connected devices.

All your energy-saving settings in one place
With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place.

Specifications