Free Shipping on Most U.S. Orders
Easy Returns and Exchanges
Exceptional Customer Support

Free Shipping

Free ground shipping is available to home addresses in the contiguous United States. PO Boxes, Alaska, Hawaii, US Territories (including Puerto Rico), APO/FPO and addresses outside the United States are not eligible for free shipping.

FedEx Shipping

All merchandise except for oversized items (e.g. Flat screen LED TVs over 55" and plasma TVs over 51") advertised on Beachcamera.com are usually shipped via FedEx.

All packages shipped from Beachcamera.com require a signature upon delivery. Please arrange for someone to sign for the delivery if you are unable to do so. We recommend that you provide an email address so that we may keep you informed of the status of your order and send you tracking information. You will be able to track your order online or by phone for an estimated time of arrival. FedEx will attempt to deliver your package three times before returning it to Beachcamera.com

United States Postal Service (USPS) Shipping

Small items such as memory cards may be shipped by the Post Office.

If the destination address is a PO Box or an APO/FPO, we will ship your order via USPS since FedEx is unable to deliver to those destinations. We will provide tracking information via email after your order has shipped. Items delivered to a PO Box or an APO/FPO will be delivered in 7 - 10 business days. Final delivery for APO/FPO destinations will be subject to the Terms and Conditions of the APO/FPO services. Not all items can be shipped via USPS. Some items that are shipped via USPS may be subject to an additional shipping charge. If necessary, Beachcamera.com will contact you before the order is processed.

Oversized Merchandise Shipping

Oversized merchandise (Flat screen LED TVs over 55", plasma TVs over 51", BBQ Grills & Furniture) are shipped via a motor freight carrier that specializes in Home Delivery. Since these items are large and fragile, special handling is required, and cannot be shipped via our standard shipping options.

We take every precaution during our shipping preparation process to ensure that your order arrives to you in perfect condition. Each item on your order is scanned for accuracy of model and serial number. We apply large orange fragile sticker labels to notify the carrier that your shipment is fragile and requires special handling. The labels also include important step-by-step instructions on how to inspect and sign for your shipment. In addition to the manufacturer's standard foam and corrugated packaging, we also apply a special shock absorption polyethylene material to the outer carton of every TV. This safeguard will disperse energy from impact during transit, and eliminate damage to the product itself. Our professional appointment-based delivery service allows you to open and inspect your new TV prior to signing and accepting the TV. When you purchase a TV at Beachcamera.com, you can be sure that it will arrive perfect working order, and will remain that way for a long time to come.

Non-Deliverable Addresses

We are unable to delivery to the following addresses:

- Mail box drop off locations
- Hotels and motels
- Trade Shows, Conventions, Conferences

Standard Return Policy

We want you to love the items you purchase from Beachcamera.com. If you are not satisfied with your purchase for any reason, you may return items for a full refund within 45 days, subject to the conditions below.

- Returned merchandise must be in original condition and include all factory packed accessories and paperwork (e.g. battery, charger, cords, straps, unmarked warranty card, manuals, etc.), in the original manufacturer box and packaging with UPC, barcode, and serial number intact.

- Incomplete returns will receive a reduced credit, reflecting any missing peripherals.

- The product serial number must match the serial number in our database. Beachcamera.com maintains serial number tracking.

- We require that all approved returns of computers, tablets, and similar devices have the password removed or restored to the system default.

- Return merchandise must be double-boxed with no writing on the manufacturer's box. Your Return Authorization number should be prominently displayed on the outside of the shipping box.

You must contact our customer service department to arrange a return. All returns must be shipped to the following address:

BTC Beach Camera Returns
80 Carter Drive
Edison, NJ 08817

You must include the RA number issued to you by customer service, please be sure to write this number clearly on the return box.

Please be sure to save the shipment tracking number for your return. Merchandise lost or damaged during shipping is the shipper's responsibility.

Televisions over 65" must be returned via one of our Home Delivery Partners. Please contact us to schedule a pickup for your large TV return.

If your return is not the result of our error, the return shipping costs are the responsibility of the customer.

Television Returns

Buyer's Remorse for TVs in Brand New condition:
If you are not 100% satisfied with your TV purchase, you may return it within 30 days from delivery for a full refund, less return shipping fees. Please note that a 15% restocking fee may apply. All returned TVs must be in their original box and include all packing material, manuals, and accessories.

Damages:
We're here to help!
For Common Deliveries (FedEx, UPS):
Please inspect the TV and report any damages (e.g. cracked screen, scratches, dents, etc.) within 2 days by contacting us at 1.800.572.3224

For Special Handling/Freight deliveries:
Please open and inspect the TV prior to signing for it. If the TV is cracked or damaged, please refuse delivery and contact us immediately at 1.800.572.3224 .

Please note damage claims will be denied for the following:

- TVs with over 60 minutes of recorded usage
- TVs that have been moved from the original delivery address

All damage claims must be made within two (2) days of delivery. We will issue a refund and cover all shipping costs.

Manufacturer Defects:
Your TV is fully covered under your in-home one year Manufacturer's Warranty service. If any further assistance is needed, please contact us. *Open-Box units are covered under our in-house 90 day warranty.

Drones Returns

All defects can be handled under the manufacturer's warranty. For DJI brand drones, call DJI at 818-235-0789 and obtain a case number for the defect prior to requesting an RMA. Please note only Dead on Arrival units out of the box will be returnable to us (with a valid case number). DJI will NOT authorize any returns to us if there are any signs of use like dirt, grass stains, nicks or any signs of use. For these situations, the Return Authorization would need to be handled directly between the customer & DJI

Exceptions
  • Mattresses
  • Opened or Downloadable Software
  • Consumables, including batteries, paper and ink
  • Opened packages of Apparel, Bedding or Linens
  • Used Cookwear and BBQ Grills
  • Personal Body Massagers/Shavers
  • Special order items
  • Refunds

Refunds for returns are applied to the payment method used at the time of purchase. Once we receive and inspect the product we will credit your account. Please allow 5-7 business days for a credit to appear on your account.

Product Exchanges

If you purchased a product from Beachcamera.com that you wish to exchange for an alternative, you can return the item for a full refund and simply place a new order for the item you desire. A refund credit cannot be applied to a new purchase.

Defective Items

An item that was discovered to be defective upon receipt can be replaced or returned for a full refund.

Damage or Missing Items

Claims for items damaged in transit or missing items must be received within two business days of receipt of the shipment.

Replacement

We will send a product replacement after the authorized return has completed our receiving/inspection process. The replacement will ship within four business days following the receipt of your return. Please allow for additional processing time after holidays.

Although it is our goal to ship a replacement as quickly as possible, a replacement cannot be shipped before we receive and inspect the return. To receive a replacement more quickly, you may place a new order for the same item (shipping not included) and we will issue a refund for the full value of the returned product (including shipping) upon completion of our return process.

Contact Us

+1 (800) 572-3224

Customerservice@beachcamera.com

80 Carter Drive, Edison, NJ 08817

Product Description

The ultimate choice for professional portrait, travel and event photographers seeking the highest possible optical performance. The XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.

Designed to achieve 50 line pairs/mm resolving power
It is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.

Previously unattainable surface precision
Built with three aspherical elements including a newly developed and essential ingredient for astonishing resolution - is a new XA (extreme aspherical) lens element with better that 0.01-micron surface precision. The extremely precise XA element reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.

Constant F2.8 max aperture maintains exposure and depth of field
Constant F2.8 max aperture maintains exposure and depth of field regardless of the focal range you choose to zoom to. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens.

9-blade circular aperture contributes to gorgeous bokeh
When changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Conventional aperture blades have flat sides creating unappealing, polygonal shaped defocussed points of light. a lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.

Direct Drive SSM (DDSSM) for quiet, precise focusing
High-resolution camera bodies demand absolute focus precision. The Direct Drive Super Sonic Wave Motor (SSM) focus system is more than up to the task for both stills and movies. DDSSM has the capability to position the large, heavy optical assemblies required by large-aperture lenses with pinpoint precision, offering advantages for manual focus as well as autofocus. Manual focus response is also natural and intuitive.

Nano AR Coating
Sony's original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors.  This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.

Dust and moisture resistant for robust reliability
Sony's standard lens sealing is augmented by a lens mount seal that maximizes resistance to dust and moisture for reliable operation in challenging environmental conditions. Additional details like rubberized rings that are easy to operate in low temperatures, a zoom lock that prevents unwanted lens extension during transport, and a hood lock button, all add up to professional control and convenience.

ED and Super ED glass reduces flare and ghosting
ED (Extra-low Dispersion) and Super ED glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration.

Advanced simulation techniques control bokeh right from design
The G Master series elevates resolution to unprecedented heights thanks to new technology specifically developed to accommodate the more exacting tolerances required in the face of continually evolving camera body performance. Sony has applied the most advanced optical technology available in innovative lens elements, optical path design, simulation, testing, and calibration, achieving image detail and sharpness that reveal the essence of every scene and subject.

Instant auto/manual focus selection
Instantly and quickly switch between auto and manual focus via an AM/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.

Focus hold button
Once you've adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance. The preview function can also be assigned to this button through the camera's custom settings.

Internal Focus maintains lens dimensions
Only the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter.

Features:
- Designed to achieve 50 line pairs/mm resolving power
- XA (extreme aspherical) elements with 0.01 micron surface precision
- Constant F2.8 max aperture maintains exposure and depth of field
- Natural, lifelike defocused bokeh from XA elements
- 9-blade circular aperture contributes to gorgeous bokeh
- Direct Drive SSM (DDSSM) for fast, quiet and precise focusing
- Nano AR coating effectively suppress reflections
- Dust and moisture resistant for robust reliability
- Super ED glass with multi-coating reduces flare and ghosting 
- Instant auto/manual focus selection via a AM/MF switch
- Internal Focus maintains lens dimensions while changing focus
- Convenient zoom lock and hook lock
- Perfect for high-resolution alpha7 series, 35mm full-frame E-mount cameras

Specifications:
Model information
- Full-frame G Master standard zoom lens

Product name
- FE 24-70mm F2.8 GM

Model name
- SEL2470GM

Lens mount
- Sony E-mount

Format
- 35mm full frame

Compatability
- E-mount 35mm full frame
- E-mount APS-C cameras

Focal-length (mm)
- 24-70mm

35mm equivalent focal-length (APS-C)
- 36-105mm

Lens construction (groups-elements)
- 13 groups, 18 elements

Aspherical lenses
- 3 aspherical (1 XA)

Extra-low dispersion glass
- 2 (1 Super ED glass/ 1 ED glass)

Coating
- Nano AR Coating

Maximum aperture (F)
- f/2.8

Number of aperture blade
- 9 circular

Circular aperture
- Yes

Minimum focus distance (m)
- 0.38m

Maximum magnification ratio (x)
- 0.24x

Lens motors
- Direct Drive SSM

Filter diameter (mm)
- 82mm

Dust and water resistant
- Yes

Hood type
- Petal shape, bayonet type

Country of Origin
- Thailand

Dimensions dia. x length
- 87.6 x 136mm
 
Weight (approx.)
- 893g

Supplied accessories
- Hood
- Lens front cap 
- Lens rear cap 
- Case